Our first blog entry provided best practices when employing QR Codes. Recently, we ran across a great video to share which illustrates the use of the codes to a novice.
Consumers are beginning to see them in more places, but don’t risk the loss of a potential transaction. Consider the value of adding a similar visual guide when planning your next campaign which incorporates QR Codes. Keep it clean and simple without seeming to talk down to your audience. Explain the type of content they will be able to access.
Remember, you may not have another opportunity to reach the same consumer. This video is one example of an efficient and cost-effective way to improve the user experience for your next marketing campaign.